Endorsement rules:
1.) Teams can select 2 total endorsements from any of the options below HOWEVER, they can only pick one of each type (forward, defense, goalie, team or rookie).
2.) If you trade a player that is signed up for an endorsement, you must pay HALF of the amount you earned from your endorsement and if that player loses you must pay HALF of the losing fee. The team that acquired that player must pay the other half of the losing fee.
3.) There is a limit of 3 players or teams per endorsement. So for Nike, a specified forward must score 37+ goals, 57+ assists, or 90+ points, only 3 players across the entire league can sign up for that one. So it is sort of still a first come first serve but with a little less stress of getting it in first.
4.) When an endorsement says "A specified forward must score 37+ goals, 57+ assists, or 90+ points" that means a player only has to meet ONE of those conditions. You dont need to pick goals, assists, or points... if ANY of those three get met, the player wins the endorsement
5.) A specified player can only have one endorsement signed to his name. Similarly, a team can only have one assigned to them (the endorsements that say "a specified team"
| WHAT YOU GAIN | OBJECTIVE PLAYER OR TEAM MUST ACHIEVE | WHAT YOU LOSE IF PLAYER FAILS TO MEET GOAL |
| $13 Million | A specified forward must score 37+ goals, 57+ assists, or 90+ points | $17 Million |
| $13 Million | A specified defenseman must score 13+ goals, 50 assists, or be +35 or more | $17 Million |
| $13 Million | Thomas McCollum (NSH) must win 41+ games, have a GAA below 2.30 or SV% higher than .919 | $17 Million |
| $13 Million | A specified team must win 30+ home games or score 260+ goals in the season | $17 Million |
| $13 Million | A specified rookie must score 24+ goals, 45+ assists, or 70+ points | $17 Million |
| $12 Million | A specified forward must score 12+ PP Goals, 3+ SH Goals, or take over 230 shots | $16 Million |
| $12 Million |
Anton Babchuk (PIT) must have 230+ hits, 200+ shots, or +34 or more Keaton Ellerby (NYR) must have 230+ hits, 200+ shots, or +34 or more Andy Rogers (CGY) must have 230+ hits, 200+ shots, or +34 or more |
$16 Million |
| $12 Million |
Alvaro Montoya (SJS) must win 40+ games, have 6+ shutouts or face at least 1800+ shots Erik Ersberg (EDM) must win 40+ games, have 6+ shutouts or face at least 1800+ shots |
$16 Million |
| $12 Million | Nashville must win 29+ home games or allow less than 205 goals in a season | $16 Million |
| $12 Million | A specified rookie must score 7+ PP goals, 1 SH goal, or be +25 or more | $16 Million |
| $11 Million | A specified forward must score 36+ goals, 55+ assists, or 85+ points | $15 Million |
| $11 Million | A specified defenseman must score 12+ goals, 47+ assists, or be +33 or more | $15 Million |
| $11 Million | A specified goalie must win 39+ games, have a GAA below 2.29 or SV% higher than .919 | $15 Million |
| $11 Million | A specified team must win 28+ home games or score 266+ goals in the season | $15 Million |
| $11 Million | A specified rookie must score 24+ goals, 43+ assists, or 67+ points | $15 Million |
| $10 Million | Fabbien Brunnstrom (NYI) must score 11+ PP Goals, 250+ PIMs, or take over 225 shots | $14 Million |
| $10 Million |
Denis Ezhov (NYI) must have 205+ hits, 180+ shots, or +32 or more Mike Komasirak (COL) must have 205+ hits, 180+ shots, or +32 or more |
$14 Million |
| $10 Million |
Carey Price (NYR) must win 38+ games, have 5+ shutouts or face at least 1800+ shots Jack Campbell (WSH) must win 38+ games, have 5+ shutouts or face at least 1800+ shots |
$14 Million |
| $10 Million | A specified team must win 27+ home games or allow less than 220 goals in a season | $14 Million |
| $10 Million | A specified rookie must score 6+ PP goals, 175+ PIMs, or be +24 or more | $14 Million |
| $9 Million |
Niklas Bergsfors (MON) must score 34+ goals, 51+ assists, or 80+ points Nazem Kadri (EDM) must score 34+ goals, 51+ assists, or 80+ points David Backes (WSH) must score 34+ goals, 51+ assists, or 80+ points |
$13 Million |
| $9 Million | A specified defenseman must score 11+ goals, 44+ assists, or be +31 or more | $13 Million |
| $9 Million | A specified goalie must win 37+ games, have a GAA below 2.35 or SV% higher than .915 | $13 Million |
| $9 Million |
Buffalo must win 26+ home games or score 260+ goals in the season Minnesota must win 26+ home games or score 260+ goals in the season |
$13 Million |
| $9 Million | A specified rookie must score 22+ goals, 40+ assists, or 62+ points | $13 Million |
| $8 Million | A specified forward must score 10+ PP Goals, 245+ PIMs, or take over 225 shots | $12 Million |
| $8 Million |
Jack Johnson (VAN) must have 195+ hits, 175+ shots, or +30 or more Brian Lee (BOS) must have 195+ hits, 175+ shots, or +30 or more Dustin Byfuglien (PHI) must have 195+ hits, 175+ shots, or +30 or more Vitaly Anykeyenko (ANA) must have 195+ hits, 175+ shots, or +30 or more |
$12 Million |
| $8 Million | Calvin Pickard (MON) must win 36+ games, have 4+ shutouts or face at least 1750+ shots | $12 Million |
| $8 Million | Ottawa must win 25+ home games or allow less than 230 goals in a season | $12 Million |
| $8 Million | A specified rookie must score 5+ PP goals, 165+ PIMs, or be +22 or more | $12 Million |
| $7 Million |
Leon Draisaitl (ARZ) must score 32+ goals, 48+ assists, or 75+ points Gabriel Landeskog (BOS) must score 32+ goals, 48+ assists, or 75+ points Ondrej Fiala (CHI) must score 32+ goals, 48+ assists, or 75+ points Dana Tyrell (BUF) must score 32+ goals, 48+ assists, or 75+ points |
$11 Million |
| $7 Million |
John Carlson (NJD) must score 10+ goals, 42+ assists, or be +29 or more Duncan Keith (MIN) must score 10+ goals, 42+ assists, or be +29 or more |
$11 Million |
| $7 Million | Pekka Rinne (TB) must win 35+ games, have a GAA below 2.40 or SV% higher than .910 | $11 Million |
| $7 Million |
Chicago must win 24+ home games or score 240+ goals in the season Calgary must win 24+ home games or score 240+ goals in the season Colorado must win 24+ home games or score 240+ goals in the season |
$11 Million |
| $7 Million | A specified rookie must score 20+ goals, 38+ assists, or 58+ points | $11 Million |
| $3 Million |
Tyler Seguin (DAL) must score 28+ goals, 42+ assists, or 60+ points Sergei Kostitsyn (LA) must score 28+ goals, 42+ assists, or 60+ points Taylor Hall (TB) must score 28+ goals, 42+ assists, or 60+ points |
$6 Million |
| $3 Million |
Jeff Woywitka (ARZ) must score 8+ goals, 36+ assists, or be +24 or more Duncan Siemens (OTT) must score 8+ goals, 36+ assists, or be +24 or more |
$6 Million |
| $3 Million | A specified goalie must win 30+ games, have a GAA below 2.45 or SV% higher than .905 | $6 Million |
| $3 Million |
Vancouver must win 20+ home games or score 215+ goals in the season Philly must win 20+ home games or score 215+ goals in the season Winnipeg must win 20+ home games or score 215+ goals in the season |
$6 Million |
| $3 Million | A specified rookie must score 15+ goals, 33+ assists, or 50+ points | $6 Million |
| $2 Million | Mitch Marner (WPG) must score 7 more goals, 12 more assists, or 20 more points than last season (Min. 60 games last season) | $4 Million |
| $2 Million | A specified defenseman must score 3 more goals, 8 more assists, or 10 more points than last season (Min. 60 games last season) | $4 Million |
| $2 Million | Jonathan Bernier (NJD) must win 5 more games, have a GAA improvement of .10, SV% improvement of .7 (Min. 40 games last season) | $4 Million |
| $2 Million | Dallas must win 5 more games, score 30 more goals, or allow 30 less goals than last season | $4 Million |
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